Postcards are perhaps the best way to get word out about your business. They not only provide the best way to market your business, but also provide a great amount of space to properly explain the unique benefits, as well as explain your full range of services. However, with all of the benefits, there comes a few pitfalls that one must be cognoscente of in order to get the most. Below are the top tips to ensuring that you get the most from your postcard marketing efforts.
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Design - Make sure that the design is something that will speak to your target audience. That means that you should have properly segmented out every customer, and decided which is most important to your bottom line. Once you have figured out which is the best for your market, try to see which would best be included in your marketing material. Then surround yourself with what they do. That means fully immersing yourself in their environment. Try to read the things they do, go to the places that frequent, and see what they most like.
Paper - Try to get the most durable paper. By getting the most durable paper you are not only letting your recipient hang on to it for a longer period of time, but you are also enabling them to pass it along to their friends. Just be sure that the paper is something that will not break the bank at the end of the day. If your budget is something that is of huge importance, try devoting that money to other important things such as a designer, distribution tactics or even an event attendance that you can attend.
Images - Try to have images that are reflective of your brand. That means that the images you include on your postcard should be the same images that you include on your website, flyers and bookmarks. As a result, try to think of ways to incorporate images in just about every marketing piece. This will not only help in getting a more unified brand, but will also help in building credibility. Just be sure that the images are simple, and do not take up too much room.
When you are done, be sure that you get feedback from everyone you know. This includes getting feedback from friends, family and coworkers. Just be sure that the feedback is something that is constructive. Try to ask what could be made better, what in particular they like, what they dislike, etc. All of these aspects play intricate parts to getting the most of their feedback.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
Visit Rush Business Cards NYC for more information
Click here to know more about Printing NYC
Design - Make sure that the design is something that will speak to your target audience. That means that you should have properly segmented out every customer, and decided which is most important to your bottom line. Once you have figured out which is the best for your market, try to see which would best be included in your marketing material. Then surround yourself with what they do. That means fully immersing yourself in their environment. Try to read the things they do, go to the places that frequent, and see what they most like.
Paper - Try to get the most durable paper. By getting the most durable paper you are not only letting your recipient hang on to it for a longer period of time, but you are also enabling them to pass it along to their friends. Just be sure that the paper is something that will not break the bank at the end of the day. If your budget is something that is of huge importance, try devoting that money to other important things such as a designer, distribution tactics or even an event attendance that you can attend.
Images - Try to have images that are reflective of your brand. That means that the images you include on your postcard should be the same images that you include on your website, flyers and bookmarks. As a result, try to think of ways to incorporate images in just about every marketing piece. This will not only help in getting a more unified brand, but will also help in building credibility. Just be sure that the images are simple, and do not take up too much room.
When you are done, be sure that you get feedback from everyone you know. This includes getting feedback from friends, family and coworkers. Just be sure that the feedback is something that is constructive. Try to ask what could be made better, what in particular they like, what they dislike, etc. All of these aspects play intricate parts to getting the most of their feedback.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
Visit Rush Business Cards NYC for more information